The Right Media Mix for
the Right Response
It's funny how personal this world is becoming. Social media has made it easier to connect with one another, including complete strangers. At Darwill, we like to think that direct marketing, be it for B2C, B2B or non-profits and associations, is simply social media. We know that in order for any interaction to take place and results to happen we must ensure that:
- A connection needs to be made; sender and receiver need to "find" one another
- The receiver has to be interested in what the sender has to say
- The receiver has to respond in some way to the sender - they have to "buy" the message and request some type of response
Now, let’s talk direct mail—the whole cross-media thing: that is the integration of emails and personalized URLS (PURLs) into a "traditional" printed direct marketing campaign to open up new communication channels, provide a robust feedback loop and increase the ability to measure. It’s beautiful!
Of course everything will be more beautiful when we can leverage Kring™, our approach to personalized communications. Throughout each component, including Planning & Strategy, Data, Execution and Measurement, we use our experience to maximize your direct marketing results.