PURLs and Personlized Landing Pages Give Everyone Their Own Special Place on the Web
Personalized URLs (PURLs) are one of the most effective ways to raise the results of your direct marketing campaigns because they provide each individual in your audience a unique, personalized microsite. Once they arrive there (driven via direct mail and/or email), visitors will find a campaign-branded site that allows for the following types of activities and response vehicles:
- Transactions (e-commerce)
- Event Registration
- Coupon Redemption with the option of using QR Codes
- Lead capture and correction
- Include videos, podcasts, whitepapers, etc.
- Include hot links to Twitter, Facebook and other social media outlets.
Darwill has created hundreds of PURL campaigns with proven success. In addition to standard campaign measurement and campaign tools Darwill has built custom tools to simplify campaign creation and enhance the analytics of Cross Media Campaigns. Some of our tools include:
- Standard and Custom Analytic Dashboards
- Automated Trigger Campaign Control
- Campaign Initiation Tools: easily create new campaigns complete with surveys, video, podcasts and scrolling offers.
- Cross Media Campaign Control: easily launch and track campaigns with email and direct mail.