Knowing It Got There so You Can Know Your Results

So, you’ve dropped your direct mail campaign. Great. But how much of your mail made its way to your target audience? In addition to helping ensure your data is optimized, we can also track your mail and gather actionable data to inform future drops and monitor results. We print a PLANET barcode onto each piece, which is scanned by the USPS’ automated equipment. They send us data back electronically and we then compile it and prepare reports. With our services you can follow the direct mail path including:

• Length of time your mail is in the USPS’ system
• Arrival time
• Destination delivery unit (DDU) confirmation