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ROI Quarterly Newsletter

Response • Opportunities • Ideas

Welcome to ROI! Our re-imagined newsletter that is full of great information that you will find inspiring and useful as you create and execute communications that move your business forward.

Q2: 2017

Connecting Direct Mail to the Digital World

Last year, digital advertising spend ballooned to a whopping $72 billion, surpassing even TV spend. There is no question that marketing plans must include digital advertising as a key element of a well-executed strategy.
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Darwill Unlocks the Key to Digital Advertising with Direct Digital – IP Targeting

Darwill’s Direct Digital Program leverages IP technology to send digital display ads to direct mail prospects for increased exposure to your message and more conversions. Our IP targeting system does not use cookie data to identify the recipients.
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4 Ways Traditional “Cookie” Display Targeting Fails

In the early 2000’s, there were many privacy and security concerns with cookie technology. A cookie is a piece of text that a web server can store on a user’s hard drive. Cookies allow a website to store information on a user’s machine and later retrieve it.
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The Data is the Difference at Darwill

Darwill understands that in today’s business climate, marketing dollars need to stretch and continuously produce positive response rates. We’re all trying to get better, to get more. To help achieve your goals, Darwill provides data modeling services, along with highly sophisticated reporting and analytics so that your direct marketing campaigns reach the best possible targets to produce the best results.
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Increased Capacity = Increased Capabilities!

Darwill is growing! To meet our clients’ needs for additional capacity, we have added a second location in McCook, IL. This new 60,000-square-foot facility doubles Darwill’s manufacturing capacity and is just fifteen minutes south of our headquarters in Hillside, IL.
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