Proven Ways To Attract the Students You're Attracted To
The good news? Despite the distractions of today's teen-focused technologies there are still plenty of kids out there that post the high scores you require for admission. The bad news? There are plenty of other colleges and universities competing for the same talent pool you're diving into. These future alumni of yours can receive several hundred pieces of mail and email; that's a lot of wooing to wade through. How do you stand out? How do you integrate social media into your marketing mix? And, how do you do all this despite budget challenges? Turn to Darwill. We have proven experience in planning and executing sophisticated student recruiting, alumni relations and fundraising for liberal arts colleges and public and private universities.
Higher Education Services
Student Recruiting & Retention
- Student Acquisition Programs
- Personalized Communications Combined with On-line Inactive Experiences
- Customized and Personalized View Books
Alumni Relations
- Surveys
- Membership Programs
- Event Invitations and Registration
- Publications
- Direct Marketing
- Annual Reports
Fundraising
- Direct Marketing Solicitations
- Event Invitations and Registration
- Publications
Data, Personalization and Social Media Strategies
- Profile Students and Acquire Data
- Connect with a Cross-media Direct Marketing Campaign
- Foster relationship with personalized* on-line response option and triggered follow up
- Provide student opt-in tools to manage application process using Facebook
- Nurture, connect and retain with personalized follow up*
*Personalized direct mail with content customized to fit a prospects interests and a valuable incentive can response rates from 1 to 2% to 10 – 20% and a 5% improvement in customer retention rates can yield a 25 – 100 percent increase in profits.
(Direct Marketing Association)
