Keeping Track of What's Keeping Them Interested
Response is king when it comes to direct marketing. Nothing eye-opening there. But what may be eye-opening are the sophisticated ways to manage campaign response, often in real time. Of particular interest are many of the tracking and analysis techniques we can employ in both traditional direct mail and cross-media campaigns to monitor effectiveness. Our PURLs, with their ability to capture many levels of data and automate response management, are particularly powerful for ensuring success.