Make Sure your Sales Force
is Making Hay
You've launched your lead generation campaign. You're employing all the strategic, creative, data and execution techniques you can to drive response. And it's working! Your numbers are impressive. But the conversions aren't there. What gives? Perhaps you haven't given enough thought to lead management and the ways you can ensure your sales team is capitalizing on your good fortunes.
Darwill works closely with you early on in lead generation direct marketing campaigns to plan in lead management. An area of particular strength for us is the development of PURLs specifically for lead management (within a larger audience-facing PURL campaign). We can employ programming that diverts incoming leads to the sales force based upon defined criteria. Furthermore, reporting can be generated for sales managers to ensure effective follow-up. We also have the capabilities to send and receive data from third-party sales management systems for use in overall sales force management.