Use Data to Defend Your Ideas
All your brilliant work won't go unnoticed. Not by your target audience, and certainly not by those who are looking over your shoulder for results. Fear not. We firmly believe in the ability to demonstrate ROI and we plan that need into everything we do. We talk about how data can make or break your direct marketing campaign in terms of optimizing your list data. BUT result data, or lack thereof, makes it hard to defend your spend or make adjustments throughout the course of your programs.
Darwill recognizes the realities of today's marketplace: if you can't prove the worth of your direct marketing, high-end execution and other marcomm investments, it ain't worth doing. Which is why it's worth looking into our Analytics, Response Management and Lead Management offerings.