PURLs Give Everyone Their Own
Special Place on the Web
Personalized URLs (PURLs) are one of the most effective ways to raise the results of your direct marketing campaigns because they provide each individual in your audience a unique, personalized microsite. Once they arrive there (driven via print and email), visitors will find a campaign-branded site that allows for the following types of activities and response vehicles:
- PURL trigger marketing
- Transactions (e-commerce)
- Tracking for follow-up
- Applications (including pre-populated fields pulled from your data sets)
- Lead capture and correction
Other ways to enhance the experience? Include videos, podcasts, whitepapers, etc. It’s all there at their fingertips, especially for them.
Darwill has created numerous PURL campaigns with proven success; we find them an invaluable tool that when created properly allows you to increase results, measure and defend your spend.