Get Your Message Across with
Email and a Cross Media Campaign

In our world, HTML emails are a logical extension of a printed direct marketing campaign. One does not replace the other, rather they work in tandem to increase the frequency of messages your audience receives and deliver a higher overall impact. Basically they give you one more media channel to leverage, which explains why we consider this approach “cross media.” Emails, including HTML and text, can be personalized, just like printed direct mail, using variable data. Add in a PURL and you're practically walking them to your front door. Here’s what we can do for you:

• Strategy & creation
• Data analysis, enhancement & acquisition
• Programming/Variable data
• Testing
• Blasting
• Response management
• Tracking
• Dashboard reporting
• Results analysis