Direct Mail: Create Individual
Relationships For Massive Results
It's funny how personal this world is becoming. Social media has made it easier to connect with one another, including complete strangers. At Darwill, we like to think that direct marketing is simply social media, v1.0. But like any form of communication, if you’re not speaking to your audience’s specific needs, chances are they won’t be listening—or reading. And you won’t be seeing results.
Over the years we’ve been partnering with our clients to execute direct mail programs that deliver and we’ve learned one important thing: the more effective you are at directing your attention to each and every person in your audience, the happier everyone will be. We keep things personal through:
- Planning & Strategy
- Data analysis, enhancement & acquisition
- Postal standardization
- Mail update
- Drop ship processing
- CASS
- NCOA
- Programming for variable data
- Imaging
- Laser printing
- Inkjetting
- In-line finishing
- Card tipping
- Gluing
- Inkjetting
- Inserting
- Letter Accumulation
- Selective Inserting with Matching
- In-line Addressing
- In-line Stamping or Metering
- Postal logistics
- Commingling
- Drop shipping
- Mail tracking
- Response management
- Dashboard reporting
- Results analysis