Draft
Needs
- Design, production and fulfillment of a multiple component USPS Priority Mail Kit
When creation of a USPS priority Mail Starter Kit for the United States Postal Service demanded precise attention to detail, Draft chose Darwill.
Ideas
- Efficient kit design and streamlined fulfillment process
Adhering to exacting color requirements and highly complex production specifications, Darwill aided Draft in designing and efficiently producing a box that would effectively present 40 plus postal items. In addition, they assembled 400,000 of the 40 plus piece kits for distribution to small and mid-sized businesses.
Outcomes
- 16% increase in USPS Priority Mail interest
- A Premier Print Benny Award
Darwill produced the USPS Priority Mail Starter Kit which won the high approval of a very discriminating client and kit users. Upon completion of the kit, a survey from the USPS showed a significant 16% increase in user interest.
In addition, the kit won one of the most recognized awards in the print industry – the Premier Print Benny.