Crossville, Inc.
Needs
- Printed colors that accurately reflect products
- Fewer rounds of color correction
- Rapid turnaround
- Improved management of product images
Crossville Inc. is a manufacturer of high-quality Porcelain Stone® tiles that prides itself on a reputation as a manufacturer of lasting beauty. So when it comes to printing their tile catalogs and marketing materials, it's imperative that the tile colors customers see in print, is reflective of what they will see on their walls and floors. That's exactly why Crossville needed a partner that they can continuously rely on for quality prepress color corrections and exceptional printing of marketing materials.
Since Crossville often works within tight timelines, their partners must also be able to come through at the drop of a hat. So when they decided to consolidate and streamline their prepress and printing, they turned to one of their best "team members"—Darwill.
Ideas
- Assure true-to-life color using color calibration techniques and expert color correction skills
- Implement the ImageQuest online asset management tool for streamlined image storage
- Provide consultation on special effects printing
Darwill already had a strong relationship with Crossville and expertise in both prepress and print, making them the clear choice. Darwill took all of Crossville's unique needs into consideration to establish an efficient system for a smooth print process from the first color corrections through to the final printed pieces.
The process included having actual tile samples computer-side to ensure spot-on product photo color correcting and retouching. In fact, because of Darwill's superior expertise in color correcting, Crossville relies on Darwill to manage all of their color correction. And, when the files hit the press, true-to-life print quality is assured because the prepress computer monitors are color-calibrated to perfectly synch-up with the printing presses.
In addition, to enable Crossville's dealers and sales people to download images and logos anywhere at any time, Darwill implemented their web-based digital asset management system, ImageQuest. With search option by product name or keyword the Crossville team can easily find and keep track of all their digital assets.<.p>
As an integral part of the Crossville marketing team, Darwill is uniquely positioned to provide added value services and customer service. They are able to offer comprehensive knowledge of special effects printing to assist Crossville in communicating different surfaces and textures in their printed pieces. And when there's the need Darwill can turn on a dime to ensure that Crossville meets the tight deadlines they have for many of their pieces.
Outcomes
- Fast and accurate color corrections
- Significant cost savings in the color correction process
- A centralized, searchable and easy-to-access image library
Darwill provided exact product color matching while reducing the rounds of corrections needed, which saved Crossville a significant amount of time and money.
In addition, ImageQuest simplifies storage, access, use and distribution of Crossville's many images, saving the entire team many headaches and wasted time.
Darwill's pre-press and print knowledge, expertise and customer service has proven to be invaluable. Together with their Crossville "team members," Darwill works hard to go beyond a good printed piece to a superior printed piece, while at the same time delivering financial and procedural benefits.
