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News & Views Blog

Printers are today’s digital marketing partners

July 21, 2017

The world of printing has changed dramatically with the onset of digital technology. Variable data printed pieces are effectively “pixels on paper,” and offer the advantages of digital personalization with tangible benefits. Our business development experts work in partnership with clients to ensure data is segmented properly for 1:1 personalization and variable data printing the […]

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Millennials, mobile and direct mail – A match worth making

July 7, 2017

Personalization continues to be the driving force behind new marketing technologies and, fortunately, Millennials not only expect personalization, they welcome it. According to a five-year study by Target Marketing, “Marketing Mix Trends 2010-2016”, marketers will continue to spend more on personalization, as Millennials embrace this form of marketing. Darwill is at the leading edge of […]

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Back to basics for great direct mail

June 30, 2017

As marketing gets more personal and targeted, it’s tempting to focus solely on the data end of the process to ensure great results. While clean data is vital to setting up a campaign for success, there are still key factors that cannot be overlooked, such as media channel, format and messaging to truly maximize the […]

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Four ways direct mail wins, plus one way to take it further

June 21, 2017

Direct marketing, done properly, can still be one of the most effective marketing methods, even in this age of the Internet and electronic communication. Assuming the marketer has done all the proper planning – organizing the customer data, assembling the right materials, designing effective content with a compelling story, producing and mailing the piece efficiently […]

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Mobile-first indexing changes game for direct marketers

June 15, 2017

Google has announced mobile optimized sites will now be show preference when indexing websites. This is a 180-degree turnabout from the way Google had previously indexed, meaning desktops sites where indexed first, then mobile versions. By flipping this, Google has shown how important mobile is to the future of the internet and marketing. This shouldn’t […]

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Programmatic ads are growing, but alternatives exist like IP Targeting

May 26, 2017

Traditionally, advertising technology has been driven by big companies with big budgets. Publishers set prices but, supply and demand being what it is, advertisers set the demand and prices were adjusted accordingly. Mobile advertising has turned the tables with programmatic advertising, which is the algorithmic, automated purchase and sale of ad space in real-time, using […]

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Darwill uses data to reach customers everywhere

May 18, 2017

Savvy modern marketers have adopted an omni-channel strategy for reaching elusive consumers. This strategy includes a using a variety of web, social and print platforms to reach consumers at the optimal time with the appropriate message. One new digital product integrating seamlessly into the marketing mix is Reverse IP Append, a savvy tool capturing the […]

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Customers are getting comfortable providing data to marketers

May 10, 2017

There’s a growing concern about marketers getting too intrusive with consumer data. Yet recent studies have shown consumers are interested in sharing data with trusted brands, once a relationship has been established. According to the Oracle Retail 2025 study, consumers are prepared to embrace new technology and provide personal information to help businesses provide information to […]

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Darwill drives the new direction in direct marketing

March 29, 2017

As more and more marketing companies use big data to reach new customers, many of those same customers use technology to pare down the marketing messages they receive. It’s getting harder to reach tech-savvy potential customers. Adblockers are one way consumers avoid web-based marketing messages. Also, browser cookies don’t reflect actual demographics, which is unfortunately […]

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