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Programmatic ads are growing, but alternatives exist like IP Targeting

May 26, 2017

Traditionally, advertising technology has been driven by big companies with big budgets. Publishers set prices but, supply and demand being what it is, advertisers set the demand and prices were adjusted accordingly. Mobile advertising has turned the tables with programmatic advertising, which is the algorithmic, automated purchase and sale of ad space in real-time, using […]

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Darwill uses data to reach customers everywhere

May 18, 2017

Savvy modern marketers have adopted an omni-channel strategy for reaching elusive consumers. This strategy includes a using a variety of web, social and print platforms to reach consumers at the optimal time with the appropriate message. One new digital product integrating seamlessly into the marketing mix is Reverse IP Append, a savvy tool capturing the […]

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Customers are getting comfortable providing data to marketers

May 10, 2017

There’s a growing concern about marketers getting too intrusive with consumer data. Yet recent studies have shown consumers are interested in sharing data with trusted brands, once a relationship has been established. According to the Oracle Retail 2025 study, consumers are prepared to embrace new technology and provide personal information to help businesses provide information to […]

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Darwill drives the new direction in direct marketing

March 29, 2017

As more and more marketing companies use big data to reach new customers, many of those same customers use technology to pare down the marketing messages they receive. It’s getting harder to reach tech-savvy potential customers. Adblockers are one way consumers avoid web-based marketing messages. Also, browser cookies don’t reflect actual demographics, which is unfortunately […]

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Three tactics using direct mail to drive memberships

March 7, 2017

Museums, associations and service groups have one thing in common: They are struggling to maintain and build memberships. Baby Boomers who made up the majority of their members are aging out of the workforce, and Gen X and Millennial citizens are not seen as “joiners” of these types of groups. They prefer low-commitment, impromptu groups […]

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5 ways to build your direct marketing list

February 28, 2017

Looking to build or expand your direct-marketing list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing data to append the list you already have. Here are five ways to build a great direct mail list that you might not have thought of. 1. Purchase an event attendee […]

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Digital printing brings creative opportunities to marketers

February 14, 2017

When making the change to digital printing, many marketers look at the impressive array of available digital capabilities. Certainly data is vital to direct-marketing success, but digital printing also opens up creative possibilities. Darwill customer TMG Financial Services (TMGFS) discovered this when switching from an offset process to digital fulfillment. TMGFS issues ATIRAcredit Mastercard credit […]

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How to create direct mail that resonates

February 7, 2017

Most marketers have checklist to accomplish projects, from determining the objectives, developing the creative, setting up the budget, and so forth. Sometimes, as they work through the checklist, however, direct mail marketers can miss a few key “secret sauce” elements that can mean the difference between average results and a successful campaign. For direct-mail pieces, […]

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Designing for variable information and personalized printing

January 31, 2017

Today’s marketing is increasingly personalized. In a personalized piece, marketers use data about the recipient to personalize text and images to create a more relevant communication. From a design perspective, designing a piece with variable elements is not the same as designing a static piece. The elements within the piece, whether text or images, can […]

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