5 ways to build your direct marketing listFebruary 28, 2017
Looking to build or expand your direct-marketing list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing data to append the list you already have. Here are five ways to build a great direct mail list that you might not have thought of.
1. Purchase an event attendee list
Trade shows, conferences and fundraisers attract a very specific target audience, and they generally attract the company decision makers. Attendee lists from these events in your market vertical can net you very high-value prospects. Many times, sponsoring a local event gets your firm access to the attendee list.
2. Purchase a media list
Like events, specialty magazines (including trade magazines) have well-defined target audiences, and some will sell their subscriber lists to marketers. Demographic breakdowns are used for advertising sales, and by contacting the magazine, you can often obtain them for a price. Trade magazine publishers are also often conference organizers, so building a relationship with a publisher can also turn into event sponsorship.
3. Tap your own content marketing
If you offer an e-newsletter, ask for recipients’ street addresses at sign-up. If website visitors can download white papers or case studies, ask them to fill out an online registration form and include their street address as an option. This gives you the chance to send a postcard or other targeted material directly to them
4. Use Every Day Direct Mail (EDDM)
Every Day Direct Mail (EDDM) from the United Postal Service is an inexpensive way to target households within a specific demographic radius, even down to the carrier route. Although EDDM lists do not include names, once people respond to your piece, your company has a qualified lead.
5. Purchase a cloned list
Do you already have a productive direct-marketing list? Just want more customers like the ones you already have? Cloned lists allow you to do just that. Create a profile of your best customers, then purchase a list reflecting that profile.